72 See Sagan v. Apple Computer, Inc., 874 F. Supp. 1072 (C.D. Cal. 1994) (Apple had given a development project the internal name “Carl Sagan,” but when this fact was publicized Sagan demanded his name not be used. Apple technicians changed the project’s code name to “Butt-Head Astronomer.”)

Edit: After Carl Sagan sued Apple for the “Butt-Head Astronomer” name (a suit Apple eventually won on First Amendment grounds), Apple’s lawyers made the programmers change the codename. They grudgingly did so, re-naming the project LAW — short for “Lawyers Are Wimps.”

-Susan