Bob: I’m hungry.
Steve: Why don’t you make yourself a grilled cheese sandwich?
Bob: No, I’m really hungry.
Steve: Why don’t you make yourself two grilled cheese sandwiches?
Bob: Not enough.
Steve: Why don’t you sandwich a burger between two grilled cheese sandwiches?

. . . I can only surmise that this is the sort of conversation that led to Friendly’s’ latest creation.

Grilled Cheese BurgerMelt: This is the BurgerMelt to end all BurgerMelts. We place a thick and juicy 100% Black Angus Big Beef Burger between two whole grilled cheese sandwiches, complete with lettuce, tomato and mayo. You'll have to taste it to believe it.

-Michael